At YAMS, we understand the unique challenges that artists face in the industry, and we are committed to adding value to their careers. Here’s how YAMS provides a sanctuary for artists and supports their artistic journey.

The home of Creative independents

ABOUT THE YAMILY

Bridget Pike is a multi-talented individual who has made significant contributions to various artistic fields. As an actress, restaurateur, musician, and creative director, Bridget has demonstrated her deep passion for the arts throughout her career.

Bridget’s journey took an important turn in 2018 when she embarked on a transformative tour of China with her band. During this experience, she recognized a gap in the market – a need for a dedicated space that would provide artists with a sense of security and belonging. Fueled by her desire to support fellow creatives, Bridget took it upon herself to fill this void.

In her own backyard, Yams Africa – You are my Sunday was born. This extraordinary event became a haven for artists, offering them a safe space where they could freely express themselves within a nurturing community. Yams was designed to be more than just a music event; it was a platform that enabled musicians to showcase their talent, collaborate with others, and grow their fan base.

Bridget’s vision for Yams went beyond a mere gathering. She aimed to create a family of musicians who would uplift and support one another, providing a fertile ground for their artistic growth. Over the past five years, Yams has become a stage graced by countless talented artists, leaving an indelible mark on the hearts of all who have experienced its magic.

Bridget’s unwavering dedication to the arts and her commitment to fostering a vibrant creative community have established her as a true trailblazer and visionary.

At YAMS, we understand the unique challenges that artists face in the industry, and we are committed to adding value to their careers. Here’s how YAMS provides a sanctuary for artists and supports their artistic journey:

1. Freedom of Expression: We believe in the power of artistic expression and provide a safe space for artists to freely showcase their craft. YAMS encourages artists to be true to themselves and express their creativity without limitations.

2. Platform for Original Artistry: We offer independent creatives a dedicated platform to illustrate their original artistry. Through our events and online presence, artists can showcase their unique talents and connect with a diverse audience that appreciates and celebrates their work.

3. Expand Network and Grow Fan Base: YAMS provides artists with opportunities to expand their network and reach a wider audience. By participating in our events and utilizing our online platform, artists can connect with other like-minded individuals, collaborate on projects, and attract new fans who resonate with their art.

4. Support in Project Development and Marketing: We are dedicated to supporting artists throughout their creative journey. YAMS offers guidance and assistance in developing and marketing their projects, ensuring that their artistic vision is effectively communicated to their target audience.

Our ethos revolves around the belief that artists are stronger together. In an industry that can be overwhelming and competitive, being a part of the Yamily means standing strong with a supportive community. We believe that every artist’s dreams are valid and deserving of being heard. By joining YAMS, artists gain the support and encouragement of a dedicated community that amplifies their impact and helps them navigate the saturated industry landscape.

At YAMS, we are passionate about empowering artists, providing them with the necessary tools, resources, and community support to thrive in their careers. We are here to champion their artistry, celebrate their achievements, and foster an environment where their dreams can flourish.

We Are Live

What we offer to the yamily

YAMS is making a significant difference in the lives of artists by providing a platform that offers a range of benefits, even in the absence of financial remuneration. While monetary compensation is undoubtedly important, we believe that artists can also derive value from other opportunities and advantages that YAMS provides. Here’s how YAMS is making a difference:

1. Exposure and Recognition: YAMS offers artists a platform to showcase their talent and gain exposure to a wider audience. Through our events and online presence, artists have the opportunity to be seen and heard by industry professionals, potential collaborators, and music enthusiasts. This exposure can lead to recognition, opening doors for future opportunities and career advancement.

2. Networking and Collaborations: YAMS fosters a community of artists, providing a supportive environment for networking and collaboration. By connecting with fellow creatives at our events, artists can build relationships, exchange ideas, and potentially collaborate on projects. These collaborations can enhance their artistic growth and open doors to new opportunities within the industry.

3. Fan Base Growth: YAMS actively works to help artists expand their fan base. Through our events, online platform, and promotion efforts, artists can reach a wider audience and attract dedicated followers. This increased fan base can lead to greater engagement, support, and potential future opportunities, such as live performances, merchandise sales, and crowdfunding campaigns.

4. Professional Development: YAMS is committed to the professional development of artists. We provide support and guidance in various aspects of their careers, such as developing marketing strategies, improving stage presence, and enhancing their overall artistic brand. These resources and mentorship opportunities help artists refine their skills and grow as professionals.

5. Documentation and Promotion: YAMS documents artists’ performances and provides a platform to showcase their work. This documentation serves as valuable promotional material that can be used to attract additional opportunities beyond YAMS. Artists can leverage these recordings, videos, and testimonials to secure bookings for other events, festivals, or corporate gigs.

6. Corporate Bookings and Media Partnerships: YAMS has connections with corporate entities and media partners, creating additional opportunities for artists. We facilitate corporate bookings where artists can perform at private events, parties, or promotional campaigns, providing them with exposure and potential income streams. Our affiliations with media partners also enable artists to gain exposure through media coverage, interviews, and features, further enhancing their visibility within the industry.

While financial remuneration is an important consideration, YAMS offers artists a range of benefits beyond monetary compensation. The exposure, networking, fan base growth, professional development, documentation, and additional opportunities like corporate bookings and media partnerships contribute to artists’ growth and success. YAMS is dedicated to supporting artists in their artistic journeys and maximizing their potential within the industry.

5 years

of phenomenal music

from local independent musicians

Join The Party

Up coming events

25 June 2023 / Doors open at 13:00

yams 6th 2023 dition sanctuary arts on main

About Last Night

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What People Say About Us

Live performance is the first love for most musical artists. The collaboration with the audience and the moment’s spontaneity are mind-blowing to experience. The closure of the Leano Restaurant and Live Music, one of Johannesburg’s most popular live entertainment venues, is heartbreaking. As a result, a generation of new acts might miss an opportunity to spark the electric flame between them and their audience. It is feeling many performers love for its intimacy and realness. However, if you are an artist and live performance is your mission, You Are My Sunday is your gift for the taking.”

https://escopia.co.za/you-are-my-sunday-celebrates-5-years-of-independent-artistry-and-fellowship/

escopia.co.za

“You Are My Sunday, which is popularly known as YAMS, is a community that shares a love for live music and the talented musicians who produce it. It is a safe space for artists and music lovers to share and network.

These artists come together once a month to showcase their talent. It is also meant for independent creatives and upcoming artists who deserve to be heard. It is definitely not your standard jam session, it is an experience where one can find the music scene’s hidden jewels. For all music enthusiasts, it is a haven of passion.”

https://www.ofm.co.za/article/centralsa/321837/independent-creatives-upcoming-artists-to-be-heard

ofm.co.za

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